Colorado State University - Fort Collins, Colo.
-B.A. in Technical Journalism with an emphasis in Marketing, Public Relations and Business

Ravencrest Bible College - Estes Park, Colo.
-Certificate in Biblical Education

WaterBrook Multnomah Publishers - A Division of Random House
Senior Online Marketing Manager
Colorado Springs, Colo.
Oct. 2008-Present

• Invented and manage Blogging for Books program
• Project manager for NovelCrossing.com - a cross-publishing web vertical dedicated to Christian fiction
• Manage marketing budget
• Supervise online marketing team and all outside videographers, web developers and designers
• Create and execute online marketing strategies to drive traffic and increase awareness via fresh content, contests, and other online initiatives
• Created and manage all social networking sites including Facebook, Twitter, LinkedIn, Vimeo, YouTube, Tangle, and several others. WaterBrook's Facebook Fan page has the largest following of any Christian publisher (as of 9/25/10)
• Manage and coordinate production timelines for all stages of web and digital product development
• Analyze web analytics data and develop actionable reports which provide tactical recommendations for web strategies
• Work closely with authors and the marketing department to conceptualize and execute innovative campaigns as well as brainstorm and execute promotions with third party sites
• Generate new concepts for digital content delivery via mobile and web, widgets, apps, games and other marketing tools as needed and help expand the company's reach to new platforms including next generation mobile, video games, interactive television, home networking devices, etc.
• Direct interactive marketing and media campaigns to meet business performance objectives
• Execute effective affiliate programs/publisher management activities to achieve business development goals
• Ensure effective creative development and execution to support program and media efforts
• Simultaneously manage multiple search engine marketing campaigns
• Research, analyze, and recommend new marketing opportunities
• Initiate new techniques to improve marketing results

Penton Media
Online Product Marketing Manager
Loveland, Colo.
Feb. 2007-Oct. 2008

• Increased online sales by 200—and in some places 500%—within the first three months
• Designed and led the development and launch of a custom HTML e-newsletter builder for user group
  leaders. Estimated ad sales, leads, and circulation estimated to bring in $650,000 in the first 12 months
• Responsible for research, planning and implementation of new programs aimed at increasing sales,
  driving web traffic, and improving reader satisfaction
• Special focus on international relations and increasing sales in EMEA
• Responsible for creating booth materials, displays, and overall booth layout and design. Travel to four to six shows each year to manage the booth and coordinate marketing efforts.
• Work closely with sales to maximize profits of existing products and programs as well as uncover new
  opportunities

Chris Sigfrids Marketing
Owner
Fort Collins, Colo.
Jan. 2002-Present

• Solid marketing professional available for hire on a contract basis
• Clients include: Cobleigh Football Coaching Systems, The Potter's Inn, Athletes in Action (a ministry of Campus Crusade for Christ), Ransomed Heart Ministries, Phoenix Ink, Earles Flowers, Cutting Edge Landscape Service and The Mannari Institute
• Capabilities: Marketing, Public Relations, Graphic Design, Strategy Development, Messaging Development, Branding, Web and Interactive, Photography, Direct Mail, Script Writing, Video Production/Direction, Event Planning/Design, Trade Show Design, Corporate Communications and Logo Development
  

Group Publishing
Corporate Marketing & PR Manager
Loveland, Colo.
June 2004-Feb. 2007

• Developed “Group’s Flipper”—a custom, web-based collaboration tool that will save company an
  estimated $500,000 to $1,000,000 in the first year of implementation
• Planned and launched successful PR campaign for Friendship-Creating a Culture of
  Connectivity in Your Church. More than 35 media outlets published stories that resulted in
  10,000,000+ positive impressions.
• Developed relationships with editors, authors, and media outlets. Created and managed author and
  media outlet database.
• Team lead on a reality TV style video called Group’s Ministry Makeover. Instrumental in
  product development, product packaging, production, script writing, marketing and PR.
• Responsible for concepting and copywriting direct mail, e-newsletters, radio promotions, and print
  catalogs. Managed the database that housed all our archived copy for use in catalogs and mailings.
  
• Project manager responsible for corporate marketing initiatives including Group’s Community Service
  Awards, Group’s Give Back program, and www.group.com

JAX Outdoor Gear
Online Marketing Manager/Developer
Fort Collins, Colo.
July 2003-June 2004

• Responsible for branding, concept, design and development of multiple web sites including www.jaxoutdoor.com and www.jaxfarmandranch.com
  
• Thrust JAX into the number one spot on Google for dozens of key word searches
• Developed e-commerce store from the ground up with an estimated 500% growth in the first year
• Coordinated with department managers to best market their products online and in print
• Designed print ads and fliers for newspapers and in-store promotions
• Took pictures for ads and web

Fort Collins Chamber or Commerce
Marketing & PR Intern
Fort Collins, CO
Dec. 2002-May 2003

• Increased Chamber's member base by 65 during a three week PR campaign
• Crafted press releases and fact sheets
• Copywriter responsible for print and online ads
• Designed corporate brochure, banner ads, and promotional flyers

SolarGlass Windows & Door
Delivery Driver & Window Technician
Fort Collins, CO
April 2000-May 2003

• Built, serviced and delivered high-end, custom windows & doors
• Created company web-site

Dick’s Sporting Goods
Retail Manager
Cincinnati, Ohio
Feb. 1999-Feb. 2000

• Managed footwear department (includes hunting boots, rollerblades and ice skates)
• Designed and printed in-store promotions and displays

Anthem Insurance
Database Marketing Associate
Mason, Ohio
October 1999 - April 2000

• Managed health care provider database
• Used Microsoft Access

Woodmen Homes (no web site)
Carpenter/Craftsman
Cincinnati, Ohio
October 1998 - October 1999

• General contracting including: Drywall, painting, decks, siding, windows & doors, framing, minor plumbing & electrical work, roofing and house additions.

Bud Jones Landscaping
Landscaper
Mason, Ohio
April 1998 - October 1998

• General landscape duties including: Mowing, trimming, tree and shrub pruning and removal, clean-ups, and mulching.

Hope Church
Youth Ministry Intern, Skate Park Leader & Maintenance Worker
Mason, Ohio
June 1996 - April 2000

• Built a non-profit skate park from the ground up that ran eight years and attracted hundreds of junior and senior high school kids. Raised more than $20,000 for materials and supplies necessary to run and maintain the park. recruited, trained and supervised volunteer staff to run the park. Worked with church board to create rules and forms that protected the church against litigation while ensuring the safest, most enjoyable skate experience for kids.
• Led mission trips and youth getaways to Mexico and West Virginia
• Mentored students, led Bible studies and volunteer programs
• Maintained church grounds including: Landscaping, cleaning bathrooms, minor construction work and snow removal

Midwest Sports Supply
Tennis Racquet Stringer
Mason, OH
June 1997-May 1998

• Strung tennis racquets in the warehouse during weekdays and worked the retail store on the weekends

Bain's Deli (went out of business just before 2000)
Sandwich Maker
Cincinnati, Ohio
December 1996-June 1997

• Opened and closed deli, made sandwiches, and closed out the register/made bank deposits
  

YMCA of the Rockies
Laundry Attendant
Estes Park, CO
June 1995 - June 1996

• Washed and folded laundry (Glamorous job huh? At least it got me out to the Rockies!)