Chris Sigfrids Resume
Chris Sigfrids Marketing Services - Colorado Springs, Colorado
IIChris Sigfrids - Homepageii
Resumeii
Chris Sigfrids - Portfolioii
Chris Sigfrids - Blogii
Chris Sigfrids - Contact Meii
ReferencesII


Chris Sigfrids' Resume
Chris' Resume - Updated July, 2014

 
Education

Colorado State University - Fort Collins, Colo.
-B.A. in Technical Journalism with an emphasis in Marketing, Public Relations and Business

Yale University - New Haven, Conn.
-Certificate, Yale Book Publishing Course (class of 2014)

Ravencrest Bible College - Estes Park, Colo.
-Certificate. Biblical Education

Experience

Crown Publishing Group - A Division of Penguin Random House
Senior Manager, Community Operations (split role)
New York, NY
Jul. 2013 - Present

  • Spearhead technical development for all Crown online communities and operational tools
  • Develop and lead Blogging for Books roll up from WaterBrook to Crown (and ultimately all of Penguin Random House)
  • Liaise with Penguin Random House corporate digital marketplace team
  • Identify tools, partners, and opportunities to effectively advance vertical operation
  • Collaborate with and advise community development team

WaterBrook Multnomah Publishers - A Division of Penguin Random House
Senior Online Marketing Manager (split role)
Colorado Springs, Colo.
Oct. 2008 - Present

  • Invented and manage Blogging for Books program
  • Project manager for NovelCrossing.com - a cross-publishing web vertical dedicated to Christian fiction
  • Manage seven-figure marketing budget
  • Supervise online marketing team and all outside videographers, web developers and designers
  • Create and execute online marketing strategies to drive traffic and increase awareness via fresh content, contests, and other online initiatives
  • Created and manage all social networking sites including Facebook, Twitter, LinkedIn, Vimeo, YouTube, Tangle, and several others. WaterBrook's Facebook Fan page has the largest following of any Christian publisher (as of 9/25/10)
  • Manage and coordinate production timelines for all stages of web and digital product development
  • Analyze web analytics data and develop actionable reports which provide tactical recommendations for web strategies
  • Work closely with authors and the marketing department to conceptualize and execute innovative campaigns as well as brainstorm and execute promotions with third party sites
  • Generate new concepts for digital content delivery via mobile and web, widgets, apps, games and other marketing tools as needed and help expand the company's reach to new platforms including next generation mobile, video games, interactive television, home networking devices, etc.
  • Direct interactive marketing and media campaigns to meet business performance objectives
  • Execute effective affiliate programs/publisher management activities to achieve business development goals
  • Ensure effective creative development and execution to support program and media efforts
  • Simultaneously manage multiple search engine marketing campaigns
  • Research, analyze, and recommend new marketing opportunities
  • Initiate new techniques to improve marketing results
  • Directly responsible for pitching Campus Crusade for Christ (Cru) to request having David Platt speak to the entire Cru staff. Was able to secure this speaking engagement through personal connections with Cru staff.
  • Key team member on high priority and lead acquisitions meetings

Penton Media
Online Product Marketing Manager
Loveland, Colo.
Feb. 2007-Oct. 2008

  • Increased online sales by 200—and in some places 500%—within the first three months
  • Designed and led the development and launch of a custom HTML e-newsletter builder for user group
    leaders. Estimated ad sales, leads, and circulation estimated to bring in $650,000 in the first 12 months
  • Responsible for research, planning and implementation of new programs aimed at increasing sales,
    driving web traffic, and improving reader satisfaction
  • Special focus on international relations and increasing sales in EMEA
  • Responsible for creating booth materials, displays, and overall booth layout and design. Travel to four to six shows each year to manage the booth and coordinate marketing efforts.
  • Work closely with sales to maximize profits of existing products and programs as well as uncover new
    opportunities

Chris Sigfrids Marketing
Owner
Fort Collins, Colo.
Jan. 2002-Present

Group Publishing
Corporate Marketing & PR Manager
Loveland, Colo.
June 2004-Feb. 2007

  • Developed “Group’s Flipper”—a custom, web-based collaboration tool that will save company an
    estimated $500,000 to $1,000,000 in the first year of implementation
  • Planned and launched successful PR campaign for Friendship-Creating a Culture of
    Connectivity in Your Church. More than 35 media outlets published stories that resulted in
    10,000,000+ positive impressions.
  • Developed relationships with editors, authors, and media outlets. Created and managed author and
    media outlet database.
  • Team lead on a reality TV style video called Group’s Ministry Makeover. Instrumental in
    product development, product packaging, production, script writing, marketing and PR.
  • Responsible for concepting and copywriting direct mail, e-newsletters, radio promotions, and print
    catalogs. Managed the database that housed all our archived copy for use in catalogs and mailings.
  • Project manager responsible for corporate marketing initiatives including Group’s Community Service
    Awards, Group’s Give Back program, and www.group.com

JAX Outdoor Gear
Online Marketing Manager/Developer
Fort Collins, Colo.
July 2003-June 2004

  • Responsible for branding, concept, design and development of multiple web sites including www.jaxoutdoor.com and www.jaxfarmandranch.com
  • Thrust JAX into the number one spot on Google for dozens of key word searches
  • Developed e-commerce store from the ground up with an estimated 500% growth in the first year
  • Coordinated with department managers to best market their products online and in print
  • Designed print ads and fliers for newspapers and in-store promotions
  • Took pictures for ads and web
Work-Related Experience
  • Goal-driven leader who develops a productive atmosphere and confidently motivates and coaches
    team members to achieve high standards
  • Motivated team player driven by new challenges and opportunities
  • Innovative problem-solver who generates creative solutions and provokes new ideas
  • Exceptional listener and communicator; effective both verbally and in writing
  • Highly analytical thinker with demonstrated success for improving intricate work processes
  • Computer and tech-savvy performer with widespread software, computer and mobile device skills. I've never met a piece of technology I didn't want to get my grubby little paws on.
  • Excellent presentation skills
  • Strong networking skills
Interests

- Elk hunting & target shooting
- Nature photography
- International travel
- Snow sports: snowboarding, skiing, snowshoeing
- Off-roading & Land Cruisers
- Mountain biking

- Back-country camping
- Reading
- Chess
- Home remodeling
- Lodgepole pine furniture making
- Playing acoustic guitar (Martin JT16-RGTE)

Volunteer Work

Athletes in Action Basketball - Media Director, Team Photographer, Blogger, Videographer and Video Editor- Summer 2009, 2010, 2011, 2012, 2013 and 2014. Traveled to Poland, Germany, Estonia, Latvia, Lithuania, Greece and Macedonia.
Summitview Community Church - Worship team / acoustic guitar - 2003-2008
Group Workcamps
- Managed high school work projects - Summer 2001, 2003, 2005 and 2006
Seeds Skate Park - Built, staffed and managed non-profit skate park - 1996 to 2000
Hope Church - Led missions trips to Monterrey, Mexico - 1996 to 2000
Athletes in Action - Volleyball tour to Central America - Summer 1993

Technical Expertise
  • Mac OS & Windows
  • Dreamweaver
  • Illustrator / Photoshop / InDesign / Fireworks / Flash
  • MS Word / PowerPoint / Excel / Access / Entourage / Outlook
  • Mobile Devices
  • Live Streaming Video
  • Twitter / Facebook / LinkedIn / Goodreads / Scribd / YouTube / Medium / Instagram
  • Omniture / Webtrends / Google Analytics
  • Exact Target / Campaign Commander / Mailchimp / Constant Contact / Dreammail / Yesmail
  • Digital Video Cameras / SLRs / Sound & Video Mixing
Additional Experience - College Jobs

Fort Collins Chamber or Commerce
Marketing & PR Intern
Fort Collins, CO
Dec. 2002-May 2003

  • Increased Chamber's member base by 65 during a three week PR campaign
  • Crafted press releases and fact sheets
  • Copywriter responsible for print and online ads
  • Designed corporate brochure, banner ads, and promotional fliers

SolarGlass Windows & Door
Delivery Driver & Window Technician
Fort Collins, CO
April 2000-May 2003

  • Built, serviced and delivered high-end, custom windows & doors
  • Created company web-site

Dick’s Sporting Goods
Retail Manager
Cincinnati, Ohio
Feb. 1999-Feb. 2000

  • Managed footwear department (includes hunting boots, rollerblades and ice skates)
  • Designed and printed in-store promotions and displays

Anthem Insurance
Database Marketing Associate
Mason, Ohio
October 1999 - April 2000

  • Managed health care provider database
  • Used Microsoft Access

Woodmen Homes (no web site)
Carpenter/Craftsman
Cincinnati, Ohio
October 1998 - October 1999

  • General contracting including: Drywall, painting, decks, siding, windows & doors, framing, minor plumbing & electrical work, roofing and house additions.

Bud Jones Landscaping
Landscaper
Mason, Ohio
April 1998 - October 1998

  • General landscape duties including: Mowing, trimming, tree and shrub pruning and removal, clean-ups, and mulching.

Hope Church
Youth Ministry Intern, Skate Park Leader & Maintenance Worker
Mason, Ohio
June 1996 - April 2000

  • Built a non-profit skate park from the ground up that ran eight years and attracted hundreds of junior and senior high school kids. Raised more than $20,000 for materials and supplies necessary to run and maintain the park. recruited, trained and supervised volunteer staff to run the park. Worked with church board to create rules and forms that protected the church against litigation while ensuring the safest, most enjoyable skate experience for kids.
  • Led mission trips and youth getaways to Mexico and West Virginia
  • Mentored students, led Bible studies and volunteer programs
  • Maintained church grounds including: Landscaping, cleaning bathrooms, minor construction work and snow removal

Midwest Sports Supply
Tennis Racquet Stringer
Mason, OH
June 1997-May 1998

  • Strung tennis racquet's in the warehouse during weekdays and worked the retail store on the weekends

Bain's Deli (went out of business just before 2000)
Sandwich Maker
Cincinnati, Ohio
December 1996-June 1997

  • Opened and closed deli, made sandwiches, and closed out the register/made bank deposits

YMCA of the Rockies
Laundry Attendant
Estes Park, CO
June 1995 - June 1996

  • Washed and folded laundry (Glamorous job huh? At least it got me out to the Rockies!)
Additional Experience - Junior & Senior High School Jobs

Midwest Sports Supply
Tennis Racquet Stringer
Mason, OH
May 1994-May 1995

  • Strung tennis racquet's in the warehouse during weekdays and worked the retail store on the weekends

All About Sports (went out of business back in the late 90's)
Retail Specialist
Mason, Ohio
Sept. 1993-May 1994

  • Worked in the team sports section
  • Most experienced and knowledgeable salesman on staff

Pick n' Save Food Store
Store Associate
Waukesha, Wisc.
June 1992-June 1993

  • Brought carts into the store from the parking lot, cleaned floors, served customers, and cared for store facilities

Waukesha Freeman Newspaper
Paperboy
Waukesha, Wisc.
June 1989-June 1992

  • Delivered newspapers after school and at the crack of dawn on Saturday mornings