"Group's Ministry Makeover: Small Changes, BIG
Difference" - 60 Minute DVD (2007)
- Created a "paint can" press kit that included a press
release, fact sheet, copy of the DVD, and a personal letter from
Thom & Joani Schultz (Group's President & Founder, Group's
CCO). Mailed to key media outlets. Also e-mailed and snail mailed
more than 1,000 press releases to targeted media outlets.
- Web sites sketches - direction given to artists/web team
"Friendship: Creating a Culture of Connectivity
in Your Church" Book, CD, and Gallup Research (2006)
- Crafted press releases and fact sheets. Obtained placement in
more than 35 unique media outlets resulting in nearly 10,000,000
positive impressions. Distributed 50,000 units largely in part
to this public relations program.
Group Workcamps Foundation - "Toolbox Press Kit" (2006)
- Looking to increase awareness and coverage of their summer workcamp programs, the Group Workcamps team approached me about pitching media outlets in 50+ cities where camps would be held the summer of 2006. Most PR professionals would send a news release and be done. Taking a more unique approach, I compiled a press kit using a black metal tool box. Inside the box news outlets found: A press release, fact sheet, tear-jerking DVD and a travel pack of kleenex with a note that said, "You'll need this for the DVD."
Other Press Releases
“Chris was absolutely instrumental in launching a very successful marketing and PR campaign to support a new product family called Outflow. Through Chris' efforts, we were able to get placement within top level Christian publications, tier one Christian radio and nationally broadcasted television programming. This all contributed to one of the most successful product launches in Ministry Essential's history.” January 28, 2008
Senior Marketing Developer
“Chris was a student of mine in the capstone public relations course at Colorado State University. Since his graduation, we've become colleagues. It goes without saying that for Chris to do well in my class, I agree that he is a knowledgeable, well-versed Public Relations Strategist. Since his graduation, he has perfected his skills and continues his rise as a savvy PR professional. He maintains clear thinking and sound critical analysis; understanding of publics, business mechanisms and the art of message intention/direction; and a worldly and futuristic perception enhanced by his understanding of public relations as well as the economic, social and political adaptations involved in PR decision making and problem solving when promoting mutually beneficial relationships.” July 29, 2008
Dr. Jonna Lian Pearson
Colorado State University